Marketing & Creative Communications
Making brands harder to forget.
Gabriella O'Reilly
See it before it's obvious.
Everyone starts from the same brief and the same data. I catch the angle earlier, and I'd rather move on it early than wait until it's safe.
The machine doesn't supply the judgment.
It can draft, speed things up, give me ten versions. Which one's good is still my call.
Comfortable isn't the bar.
The best work happens past the point where it's comfortable. I aim high — and I push the people around me to aim there too.
Four chapters, same instinct.
The work I'd point to first.
“Translator of tech-jargon, online-speak, and stories that matter.”
I'm Gabriella. I lead enterprise content at Stellar, the open blockchain moving about $55B a year for PayPal, Visa, MoneyGram, and Franklin Templeton.
Before Stellar I ran social at Nordstrom and demand gen at Imperva. My work has spanned B2C and B2B. The discipline is the same: figure out what the audience cares about, then translate the work into language that earns their attention.
I think about marketing as full funnel. Culture moments at the top, narrative infrastructure in the middle, conversion at the bottom. What I bring is the cultural read: what people are paying attention to, before the rest of the industry catches up. Stable Summer is the cleanest example. Built for institutional buyers, it traveled through Cannes, FWB Fest, and the right corners of crypto culture.
On the side I run The Exposure Project, a publication about OCD and anxiety. I write some of it; readers send in the rest.
San Francisco. Member of Latinas in Tech, finishing a Masters in Marketing Technology at Santa Clara.