Gabriella O'Reilly

My career started behind the camera at Nordstrom, managing social, and has since spanned nearly every corner of marketing, from PR and paid media to content and brand strategy, across both B2C and B2B. The constant has always been brand, and I care deeply about the details most people scroll past.

I bring a full-funnel perspective and a sharp cultural read to everything I do. I'm immersed in the conversations happening across X, TikTok, and Instagram, which helps me spot shifts and opportunities early. The rest happens offline, in person at events and in the relationships I build with partners inside the company and out.

Recently, I rebuilt Stellar's podcast from a Zoom recording setup into a dedicated in-house studio, with its top episode surpassing 1.4 million views. I also led a segmentation overhaul that increased email open rates by 27x. I read the data as closely as I read the culture.

Outside of work, I run The Exposure Project, a mental wellness publication centered on honest, human stories. Readers contribute their own experiences alongside my writing, creating a space that's as much community as it is content. Our most-read post reached more than 219K views and 58K likes, but the bigger takeaway was understanding what earns attention and what earns trust. It's where I learned that the strongest content doesn't just capture an audience; it creates connection.

I'm based in San Francisco, a member of Latinas in Tech, and currently completing a Master's in Marketing Technology at Santa Clara University.