PR + Social

Five years learning B2B content the hard way at two cybersecurity companies. At Exabeam I ran PR and social as a single program on a single calendar, growing LinkedIn 220% and building Social Dose, a weekly employee advocacy newsletter that worked because it asked almost nothing of the reader. Before Exabeam I ran Imperva's global social-selling program, sourcing 1,200 marketing-qualified leads from social and supporting the company's public rebrand.