Social Strategy

Three years rebuilding Stellar's social presence from a single-channel afterthought into a 900K-follower ecosystem. The throughline was the same one I bring to every channel now: read the audience honestly before you write a word. The Instagram-first playbook was wrong for our actual readers (developers, fintech operators, policy people), so I deprioritized it and rebuilt around LinkedIn and X, where the people who matter actually pay attention.