Stable Summer
It's stable summer.
A season-long campaign for Stellar's biggest position: crypto you can trust.
Mid-2025 was the window.
Stablecoins broke through: federal legislation passed, Circle went public, and 12-month transaction volume crossed $27 trillion. The category had a window. Stellar had a position to claim.
- Stablecoin transfer volume (12 mo)
- $27.6T
- First federal stablecoin law (GENIUS Act)
- Jun 2025
- Circle IPO valuation
- $6.9B
Crypto you can trust.
That isn't a claim Stellar makes — it's how the network is built. Regulated stablecoins, transparent reserves, partners who meet the highest standards, and onchain payments that move across borders in seconds. Stable Summer was the season to make that visible, in places people would actually see.
“Show, don't tell.”
Captured the culture. Prioritized the content.
The activations were seeds we planted months in advance. Stable Summer ran across IRL, OOH, social, and developer surfaces. Every touchpoint reinforced the same core message in a different register, and each one earned its own piece of the season's momentum.
Stellar's Jul 14 tweet — six pillars in one acronym.
Main-stage takeover — "Stable Summer Starts Here."
Installations across major European travel hubs.
Stable Summer kicked off at Stable Summit during EthCC week.
Denelle Dixon on stage at Stable Summit with Société Générale-FORGE.
Custom merch in the right Cannes scenes — picked up and reshared across the season (see the reception below).
When the right people noticed.
Stable Summer was built to land outside the usual industry circles. The strongest signal it worked was who picked it up on their own — musicians, builders, partners, voices we didn't pay for. The kind of reach that doesn't show up in a media plan.
- Total impressions
- 4M+
- Earned impressions
- 900K+
- Engagements
- 178K
- Channels
- OOH · IRL · Social · Developer
- Tagline
- Build Something Stable
- Partners
- PayPal · Etherfuse · FWB