Stable Summer
It's stable summer.
A season-long campaign for Stellar's biggest position: crypto you can trust.
- 4M+
- Total impressions
- 900K+
- Earned impressions
- 178K
- Engagements
Mid-2025 was the window.
Stablecoins broke through: federal legislation passed, Circle went public, and 12-month transaction volume crossed $27 trillion. The category had a window. Stellar had a position to claim.
- Stablecoin transfer volume (12 mo)
- $27.6T
- First federal stablecoin law (GENIUS Act)
- Jun 2025
- Circle IPO valuation
- $6.9B
Crypto you can trust.
This is how the network is built. Regulated stablecoins, transparent reserves, partners who meet the highest standards, and onchain payments that move across borders in seconds. Stable Summer was the season to make that visible, in places people would actually see.
“Show, don't tell.”
Captured the culture. Prioritized the content.
The activations were seeds we planted months in advance. Stable Summer ran across IRL, OOH, social, and developer surfaces. Every touchpoint reinforced the same core message in a different register, and each one earned its own piece of the season's momentum.
Denelle Dixon and Tomer Weller on stability over volatility, every time.
The season's look, owned across the city.
Built to cleanse the timeline.
Mike Sunda on brand experiences that respect the culture they borrow from.
When the right people noticed.
Stable Summer was built to land outside the usual industry circles. The strongest signal it worked was who picked it up on their own — musicians, builders, partners, voices we didn't pay for. The kind of reach that doesn't show up in a media plan.
The press carried it too.
The story traveled well past our own channels. CoinDesk sat down with Denelle Dixon on how the moment came together, and Visa's CEO laid out what modern payments need right as Visa brought stablecoin settlement support onto the Stellar network.
Denelle Dixon carrying the message on her own channel.
Visa's CEO on what payments need, with stablecoin settlement coming to the Stellar network.
- Total impressions
- 4M+
- Earned impressions
- 900K+
- Engagements
- 178K
- Channels
- OOH · IRL · Social · Developer
- Tagline
- Build Something Stable
- Partners
- PayPal · Etherfuse · FWB