The Exposure Project.

The Exposure Project started in 2020, somewhere between the second wave of pandemic anxiety and the cultural moment when people finally started naming their compulsions out loud. I'd been hiding my OCD for years and couldn't anymore, and Instagram happened to be the only place I had to put it. The blog grew from there. Readers started sending me their own journal entries, and I started publishing them alongside mine.

It taught me almost everything I know about writing for an audience. People will only stay in a feed about mental health if the writing feels like an actual person is on the other end of it. The lesson that took me longest to recognize is that the same thing is true for enterprise content. The audience is wildly different, but the standard is the same.